Transparent Displays

H&M's Conscious Store

Mr. Beam normally is all about breaking through the boundaries of the rectangular screen, but we were more than happy to take on the challenge of creating content for H&M’s transparent displays. The displays look like normal TV screens with vivid images, but with the colour white they become transparent, revealing the objects in the boxes behind them. The story on the displays communicates the philosophy of H&M’s Conscious line by slowly revealing the objects in the boxes.

Concept & Art Direction
Mickey Did It
Audio Composition
Roel Slootman

Creative process

Mr Beam Transparent Display
Mr Beam Transparent Display

Transparent displays at the pop up store

Mr Beam Transparent Display