H&M

Flagship Store, Amsterdam

The grand opening of the first H&M Flagship Store in The Netherlands, which is also one of the largest H&M stores in Europe. Mr.Beam created the video mapping content on the store located at Dam Square in Amsterdam.

Projections & Animations
Mr.Beam
Production
Mickey Did It
Hardware
BeamSystems
Client
H&M

Storyboarding process

A detailed 3D model of the building was made to preview the visuals.

H&M Mr.Beam Projection art studio Video Mapping Projection mapping Mr. Beam
H&M Mr.Beam Projection art studio Video Mapping Projection mapping Mr. Beam Amsterdam

Designs that match both campaign as well as the architecture

Mr.Beam Projection art studio Video Mapping Projection mapping Mr. Beam
Mr.Beam Projection art studio Video Mapping Projection mapping Mr. Beam
Mr.Beam Projection art studio Video Mapping Projection mapping Mr. Beam

Watch similar projects