Read about our history and work process
from concept to operation.

 

ABOUT MR.BEAM

Mr.Beam studio is a creative team of multidisciplinary professionals. We share our passion for innovative storytelling and creation of unique multimedia worlds. Our work brings ordinary objects and spaces to life and creates extraordinary experiences.

Mr.Beam studio is founded in 2009. Back then, the world of multimedia design used to look a lot different. While the field was conditioned to a standard model of a rectangular canvas, we felt the necessity to break out of those boundaries and create dynamic special experiences instead. Pioneering in the field of video mapping, Mr.Beam immediately differentiated itself from other studios. Understanding the possibilities of video mapping and integrating shared passion for other art forms into our projects, such as theatre and music, we started to create unique immersive experiences.

Our multidisciplinary team of creative experts, inspire each other in outside-of-the-box thinking, allowing us to create unique content and deliver extraordinary experiences. The Mr.Beam team is armed with talented animators, graphic designers, 3D-designers, music composers, interactive designers, technical experts and art directors who all share the passion for storytelling and multimedia art.
Always inspired by the (hi)story of the site, we create a site-specific unique momentum, that takes the audience on a journey to a magical world of video mapping and multimedia design.

Contact Mr.Beam

MrBeam - Transformation / morphosis Projection Mapping Metaal Kathedraal

Morphosis – Mr.Beam studio project at Metaalkathedraal

 
 
 

Learn about our process

 
 

CONCEPT DEVELOPMENT

Every project starts right at the drawing table. During an inspirational interdisciplinary brainstorm session, we collect visions and ideas in search of deepening to the story. At the same time we look for the technological potentials of a project and learn it’s uniqueness and possibilities both creatively and from a technical production point of few. We prefer a collaborative approach with our clients and curators to obtain the best foundation for all disciplines to work on. Based on the creative and technical sessions, a conceptual presentation is organised to fully convey the project’s ambition and milestones. From here on out, the multi disciplinary team starts simultaneous processes to create both the visual story, as well as the technical production.

Mr.Beam is an all-round team of creative and technical professionals that makes every project unique; graphic designers, 3D-Designers, Animators, Technical Directors, Music Composers, Interactive designers, Art Directors and a Production Managers work closely to maintain the best outcome of the process. Within this first phase, the Project Manager establishes the approach to the project and puts together the dream team.

 
 

Storyboard for Room projection by Mr.Beam | Bose CES Las Vegas

DESIGN

Once the concept is approved, it’s time to design everything. The creative team starts out with extracting key moments of the story and designs small sequences of storyboards that in total shape the entire arch for the show. At the same time, the technical team develops a more precise design of all the technical and productional aspects that come in to place on location. Setups are designed, lenses are calculated and pixels are measured, while at the same time the visual story is being created. To get the right visual and sound direction, we handpick colour palettes, mood boards and musical references in order to judge the overall aesthetics of the project.

This essential process helps everyone to gain a confident overview of the project. We collaborate closely with our client or curators to fine tune the process and create a ‘production ready’ product. Artistry and tech move hand in hand.

 
 

PRODUCTION

The production phase is where all the specialised disciplines start to bloom and collaborate on every aspect. This is where designs come to life and we see our story develop by the hour. Our team uses their expertise to carefully characterise every aspect of the project. Wether it’s creating artwork, 2D or 3D animation, motion graphics, music composition, interactive programming or voice recording. Each add their parts bit by bit in the bigger choreography. Clear and professional management from the Art Director makes sure the vision and story are told in the most inspiring and creative way.

Graphic designs become dynamic animated sequences as the production phase moves forward. High resolution renders and simulations are discussed during regular check-ins with the client or curator. This efficient workflow ensures that the process is adjusted in necessary and keeps the best results on the horizon.

As the creative team progresses, the technical team takes its roll in ensuring schematic designing, scheduling, purchases and transport of various aspects of the production. This allows a smooth transition from the production process into the integrating everything on location.

3d design of the Temple of Taffeh

Projection mapping on the Miffy Museum

Set design for Wild Geese Dance Theatre

Animated character for the Jeroen Bosch project by Mr.Beam studio

Animated character for the Jeroen Bosch project by Mr.Beam studio

 
 

Photo of the set design by Mr.Beam studio for HP

INTEGRATION

Everything is in the right place, at the right moment. It’s time to bring content and tech together and to create the experience in location.

Mr.Beam is capable in designing turn-key productions. Which means that not only the content and technical production happen with care, but the team also collaborates closely until last and most crucial part. Getting the right hardware in place and creative the right content is one thing, but it’s the communication and careful alignment of the two that make the difference. This is why our technical and creative team are still operational during the Integration phase.

 

Carefully and with great passion, the team installs hardware, does projection mapping and programs the show. At the same time, the content is colour corrected and fine tuned on location, giving the best possible end result that pleases the eye. It is these additional final touches that matter and differentiate an old school AV production from a true experience.

Projection mapping grid on buildings at Lightfestival Ghent

 
 

OPERATION

Show time!

While the audience is immersed with a once-in-a-lifetime experience, our work continues behind the screens, in order to maintain a high-quality performance. Our in-house experts are present on site for technical and artistic support and monitoring of the show.

In addition to the on-site professionals, we offer custom operation manuals with a technical support helpdesk for our modular interactive installations, ensuring our clients have the most convenient user experience. Our team of multidisciplinary experts work together from start to end and make sure every Mr.Beam project is a magical experience.

 

Curious about our projects?
Contact us for more information.