H&M

Flagship Store, Amsterdam

The grand opening of the first H&M Flagship Store in The Netherlands, which is also one of the largest H&M stores in Europe. Mr.Beam created the video mapping content on the store located at Dam Square in Amsterdam.

Projections & Animations
Mr.Beam
Production
Mickey Did It
Hardware
BeamSystems
Client
H&M

Storyboarding process

A detailed 3D model of the building was made to preview the visuals.

Designs that match both campaign as well as the architecture

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